Head of CRM & BI
Son tarix 12 okt 2022 - [email protected]
Summary: This role will have responsibility for setting & executing and creating long term profitable customer relationships strategies to increase customer engagement, the revenues and profitability of the company.
This position is part of the management to evaluate and develop business and to drive change using the big data that is related to Lottery gaming/Sports Betting/Virtual Games products performance.
As a part of digital team, will report directly to CDO.
- Leading online CRM & BI operations, campaign management, customer acquisition and retention
- Work closely with CDO to develop and execute the digital channel business strategy and consumer initiatives aimed to meet business objectives
- Monitor relationships with existing customers through CRM systems
- Ensure the CRM system provides an effective sales funnel
- Manage and optimize customer segmentation to improve User Experience and CLV
- Initiate segmented promotions to increase customer engagement and maximize the digital/online channel sales and profit.
- Developing and implementing marketing techniques incooperation with marketing teams that will drive new customers and retain existing customers
- Identify customer journies, behaviours and changes through 360 degrees analysis
- Implement KPI's and report on conversion & retention rates and sales & profitability using data analytical and technical approach
- Review and select CRM software that meets our company’s needs
- Conduct market research to follow trends and competition
- Provide analysis and reporting of business verticals
- Work closely with the internal and external teams
- A Bachelor's degree in either Business, Marketing, Engineering or a related field (MBA is an asset)
- + 7 years’ experience at online businesses for customer acquisition and retention with practical understanding of the benefits of user segmentation (Experience in Azerbaijan or CIS countries is an asset) (Experience in a start-up is a plus)
- Demonstrated experience in managing teams at similar roles for +2 years,
- A track record of implementing successful cross-sell, upsell and retention activities both at hands on and strategic level
- Proficiency in CRM (campaign management platforms ) and BI tools.
- Strong understanding of online businesses and markets (Experience in Digital Lottery gaming/Sports Betting market is prefered)
- Strong understanding in marketing, digital & performance marketing and social media
- Knowledge of online & offline marketing methods and best practices
- Experience on market, competitor and consumer analysis
- Customer oriented attitude
- Excellent communication and presentation skills,
- Good planning and organization skills
- Excellent problem-solving skills
- Qualified experience in management by objectives, KPI’s
- Good interpersonal skills
- Well spoken and written English, (preferable also Azeri, Russian)
If you are interested, please send your CV with the subject "Head of CRM & BI".