Lottery Product Manager
Son tarix 09 sen 2022 - [email protected]
Summary: This role will have responsibility for executing GTM (Go to market) product strategy and defining initiatives towards consumers and Lottery among/Sports Betting/Virtual Games portfolio.
Reports to: Marketing Director
Key responsibilities:
- Design the end-to-end player experience and journey with a people-oriented perspective and create customer value proposals and to reach a rapid turnover and profitability growth.
- Manage and lead the entire process from the discovery of the new products and its features until their launch, follow-up, and improvements.
- Have an analytical and technical approach to marketing techniques, implement KPI's and report on product profit & loss and product portfolio profitability using data.
- Develop new projects in coordination with the related departments with aim of increase the number of players, wallet share, and revenue in addition to reaching the market share and brand awareness targets.
- Contribute marketing strategy analysis and roadmaps to increase profitability in accordance with reaching products’ targets.
- Increase profitability by contributing to the determination of marketing strategies for products to reach their market targets.
- Increase the number of electronic platforms, web sites, and application users, retain existing users and increase wallet share.
- Understand and analyze customer needs better and manage current products efficiently.
- Secure the functionality of the business and to drive extensive and sustainable efficiency.
- Manage relationships with partners/vendors and agency communications.
- Analyze internal operations and identify areas of process enhancement.
- Monitor performance with tracking and establish corrective measures as needed, and prepare detailed reports, both current and forecasting.
- Oversee and work towards the improvement of supplier performance.
- Ensure that the terms of lottery games are prepared and monitored in accordance with existing legislation.
- Management of lottery broadcasts, control of lottery games held in the television studio.
- Provide regular contact with the technical staff working in the TV studio, monitor the lottery and other technical equipment in the studio, whether they are in work condition.
Requirements:
- A Bachelor's degree in related fields (MBA is an asset)
- More than 5 years diversified and progressive work experience (Experience in e-commerce/digital is an asset)
- Solid understanding of business intelligence and data analysis methods
- Good planning and organization skills
- Experience in product management, trade marketing and managing significant budgets
- Experience in extensive device testing in all kinds of software (IOS, Android, web, etc.) and content updating in any kind of back-office software (e-commerce, news site, etc.)
- Excellent problem-solving and analytical thinking skills
- Interest in sports
- Well spoken and written English & Russian, preferable also Turkish
If you are interested, please send your CV with the subject " Lottery Product Manager".
