British Council
Marketing Consultant
Son tarix 02 iyl 2024 - [email protected]
Main accountabilities:
Strategy and Planning
- Supports the Senior Marketing Manager, English to execute marketing plans for English in Azerbaijan, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
- Adapts and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
- Monitors and reports on agreed marketing KPIs for English in Azerbaijan.
Consultancy, analysis & problem-solving
- Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs.
- Supports in understanding of the Azerbaijani context, opportunities and challenges for
- English marketing functions and teams.
Business Development
- Supports the implementation of English marketing approaches and techniques which enhance efficiency and wider business impact.
- Drives a clear focus on audiences and market segmentation.
- Champions the deployment of the British Council Teaching brand architecture in Azerbaijan.
- Develops, adapts and executes marketing campaigns, activities and initiatives in Azerbaijan.
- Monitors the performance of digital campaigns regularly and suggests optimisation techniques.
- Conducts desktop research of the local market and monitors competitors' activity.
- Adapts creatives and proofreads content developed by the global marketing team.
- Build relations with local media outlets and journalists to ensure awareness building and meaningful brand impact.
- Prepares and manages content plans for own media channels including Facebook, Telegram accounts and website.
- Builds and coordinates relations with local community, partners, agencies and suppliers.
Commercial and financial management
- Supports budget management for English marketing plans.
- Conducts monthly reporting on progress against plan and deliverables, budget.
- Shows an understanding of value for money/cost effectiveness in the advice, recommendations to achieve the best results from their projects, products and services.
Languages knowledge:
Minimum/essential
- English Language level B2 by CEFR
- Azerbaijani Language level - Native language
Desirable
- English Language level С1 by CEFR.
Qualifications:
Minimum/essential
- Relevant degree e.g. marketing, or equivalent level of experience
Desirable
- Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline)
Role specific knowledge and experience:
Minimum/essential
- Experience in a marketing position in an organisation or as a freelancer;
- Experience in delivering marketing campaigns, activities and initiatives;
- Experience in managing relationships.
Desirable
- Experience at a national level within a medium to large organisation
- Experience in a relevant sector or industry e.g. education, English teaching
Contract type: Individual services provision contract, 9-month duration, 80 hours per month
Start date: 15-20 July
End date: 31 March
Compensation: 1700 AZN gross (inclusive tax)
The monthly rate will be paid upon submission of a monthly invoice for the previous month and act for provided services with detailed breakdown of accomplished tasks. The invoice and act will be approved by the British Council representative.
The role is based in Baku, Azerbaijan.
Application process:
- Deadline of submission of expression of interest is 1 July 2024
- Shortlisted candidates will be invited to interviews by 15 July 2024
- The final decision will be communicated by 20 July 2024
The submitted proposal should include the following documents:
- Cover letter reflecting your relevant expertise and experience and outlining motivation for engaging in English Language Strategy Work (maximum 500 words).
- CV adjusted as per outlined requirements
Please send your CV and Motivation Letter to e-mail.
