Company
Head of Marketing Department
Son tarix 20 yan 2024 - [email protected]
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with the company's objectives and target market.
- Lead, mentor, and manage a high-performing marketing team, providing guidance, feedback, and professional development opportunities.
- Creating product messaging that sets new products apart from others in the market by leveraging their unique selling point.
- Agreeing timelines and deadlines for developing new products with product management, engineering or manufacturing departments.
- Conduct market research to identify customer needs, market trends, and competitive landscape, and use insights to shape marketing initiatives.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events.
- Collaborate with cross-functional teams to align marketing efforts with sales, product development, and customer service functions.
- Monitor and analyze marketing performance metrics, generate reports, and provide actionable insights to drive continuous improvement.
- Manage the marketing budget effectively, allocating resources strategically to maximize ROI.
- Stay abreast of industry developments, emerging trends, and best practices, and integrate them into marketing strategies and campaigns.
- Maintain strong relationships with external partners, agencies, vendors, and media outlets to enhance brand visibility and leverage promotional opportunities.
- Ensure marketing activities adhere to legal and ethical guidelines, industry standards, and company policies.
- Prepare regular reports on key performance indicators (KPIs) to evaluate the success of marketing initiatives;
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines;
- Strong organizational skills to coordinate various marketing activities;
Requirements:
- Higher education (Marketing, Economy, Business management areas)
- Experience (minimum 5 years in the marketing field, 3 years in management positions)
- Knowledge of Microsoft Office package
- Azrebaijani and Russian is obligatory, English is desirable.
Salary: 4000-6000 AZN
